WeChat permanently banned account 'Huajie Meifuriji' that used AI videos of celebrities without permission to sell goods
A WeChat account named "Huajie Meifuriji" (sister Hua's skincare diary) posted AI-generated videos that used unauthorized images of celebrities, including actress Wu Yue and table tennis player Deng Yaping, and sold goods online. Wu Yue reported the account on Weibo, criticizing its operators and calling for money to be returned to customers. WeChat permanently banned the account and deleted all its videos, as reported by Guangming Daily.
What the AI did
The people running a WeChat account used AI to generate videos showing celebrities, including actress Wu Yue and table tennis player Deng Yaping, without their permission, and used the videos to sell goods online. It has not been reported which AI tool was used.
First reported October 20, 2026 · Added to the register October 31, 2026 · 1 source
- Deployer
- Huajie Meifuriji (WeChat account)
- Affected
- Wu Yue, actress, Deng Yaping, table tennis player
- When it happened
- Not stated in the sources
- First reported
- October 20, 2026
What this means for you
Could this affect you?
If you are a brand or public figure, or run a retail platform. Celebrities' likenesses were used without consent and online shoppers may have bought goods because of fake AI-made endorsements, and other brands, public figures and platforms could be reached the same way.
What to check
- Monitor social and e-commerce platforms for AI-generated endorsements using your brand or people.
- Use platform reporting channels quickly when you find one.
- Check sellers' promotional videos for unauthorized likenesses if you run a retail platform.
Areas of your AI programme this touches
Every fact and its source (2)
Sources
- WeChat bans account using AI to create unauthorized celebrity videosusa.chinadaily.com.cn · October 20, 2026
How this record is classified. Severity M (2/5): harm to individuals, or a policy breach with limited reach. OECD level: incident, an event in which an AI system led to actual harm. Evidence: Reported, meaning press reporting only.
The facts in At a glance and in Every fact and its source are quoted from the sources listed. The summary, What the AI did and What this means for you are written from those sources and checked against them automatically before publication. Records reflect what has been disclosed, not everything that has happened. Incidents are found through news feeds and the GDELT Project.
